Super Bowl Commercials: Bruce Springsteen Appears in One for First Time
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Super Bowl Commercials: Bruce Springsteen Appears in One for First Time
The Chiefs still can’t get anything rolling, and are forced to punt. It’s not a great one, just 27 yards.  Benjamin Hoffman Reporting from Raymond James Stadium in Tampa, Fla.Officially fans are not allowed to roam around the stadium, but in practice there is plenty of movement in sections, at the very least. Some fans […]

The Chiefs still can’t get anything rolling, and are forced to punt. It’s not a great one, just 27 yards.  Benjamin Hoffman Reporting from Raymond James Stadium in Tampa, Fla.Officially fans are not allowed to roam around the stadium, but in practice there is plenty of movement in sections, at the very least. Some fans have moved into other rows to celebrate with others. Patrick Mahomes started the game 1 of 6 for 3 yards passing.Credit...Doug Mills/The New York TimesPatrick Mahomes completed only one of his first six passes, which isn’t surprising when you consider that he’s been throwing on the run from the start of the game. In fact, he’s been doing almost everything on the run.Mahomes’s one completion was for three yards. But he has rushed three times for 24 yards. It all adds to a quarterback who is not being well protected. Buccaneers defensive coordinator Todd Bowles has thrown a variety of blitz looks at the Chiefs, including sending both cornerbacks on a third-and-8. Mahomes, as he often does, avoided the pressure but had to throw while sprinting, which led to another incompletion — a dart intended for Tyreek Hill that nailed Hill in the helmet. The pass, from the Tampa Bay 31-yard line was the Chiefs’ best shot at the end zone. The drive ended with a Kansas City Field goal. The Chiefs will begin their next drive with great field position, as Byron Pringle returned the kickoff 41 yards. Feb. 7, 2021, 7:11 p.m. ETFeb. 7, 2021, 7:11 p.m. ETBy Ben ShpigelTom Brady’s first Super Bowl touchdown pass as a Buccaneer went to the man who caught his last one as a Patriot: Rob Gronkowski.Credit...Doug Mills/The New York TimesAs New England weeps, an old Patriots connection — Brady to Rob Gronkowski — gets the Bucs into the end zone. The 8-yard touchdown capped a masterly play-calling drive by Tampa Bay offensive coordinator Byron Leftwich, who negated Kansas City’s eager pass rush with screens, quick passes and play-action calls.Brady has really found his rhythm now: a 16-yard pass to Antonio Brown, an inside screen to Cameron Brate, and another pass to Brown on the outside moved Tampa Bay right down the field. But with the end zone beckoning, he found his old friend. 0:37 | 1st QuarterGronkowski gets into the end zone. Bucs lead, 7-3.Tampa Bay looked like a different team, moving down the field in huge chunks.  Benjamin Hoffman Reporting from Raymond James Stadium in Tampa, Fla.A 17-yard pass from Tom Brady to Antonio Brown woke up the crowd, which had been fairly quiet since Kansas City scored. Feb. 7, 2021, 7:06 p.m. ETFeb. 7, 2021, 7:06 p.m. ETBy Ben ShpigelThe Buccaneers’ hopes of pressuring Mahomes rest in the very strategy — a four-man rush — deployed by the Chiefs defensive coordinator Steve Spagnuolo, who, when he was with the Giants, orchestrated the defensive scheme that stifled Tom Brady in the Super Bowl after the 2007 season. With the Chiefs’ offensive line diluted by injuries and absences, this pathway to victory certainly exists for Tampa Bay. Feb. 7, 2021, 7:02 p.m. ETFeb. 7, 2021, 7:02 p.m. ET The New York TimesHarrison Butker gets us on the board with a 49-yard field goal after a third-down pass from Mahomes to Tyreek Hill hits Hill — at full extension — in the facemask at the goal line and bounces to the turf. 5:10 | 1st QuarterThe Chiefs take a lead with a 49-yard field goal.A promising drive stalled, but after a series of punts, there are finally points on the board.Feb. 7, 2021, 6:59 p.m. ETFeb. 7, 2021, 6:59 p.m. ETBy Kevin DraperBig events like the Super Bowl always challenge streaming services, app developers and others because the normal daily traffic increases exponentially. Today is no different.The CBS All Access app, the best way to watch the game in the United States if you do not have cable television or an antenna, seems to be down for a number of users.CBS says they have fixed all issues with the streaming service:Hi! The reported technical issues with the service have been resolved, please restart your CBS All Access app, and you can now return to streaming. If you continue to experience problems, please let us know. *MP— CBS All Access Help (@cbsaahelp) February 8, 2021 Read moreEric Church and Jazmine Sullivan’s national anthem performance exceeded the time bookmakers set for the over/under. The Super Bowl anthem performance is one of the most popular prop bets.Credit...Doug Mills/The New York TimesThe first ever national anthem duet at the Super Bowl lasted approximately 2 minutes 22 seconds, well over the amount of time casinos had set for the over/under for it.The length of the song’s performance is one of the most popular prop bets for any Super Bowl, as is the winner of the coin toss (the Chiefs won). Fans described delays placing their bets ahead of kickoff, with two of the biggest online sports betting sites, DraftKings and FanDuel, experiencing tech problems.FanDuel statement: “Due to unprecedented demand, we are experiencing isolated service interruptions with our Sportsbook in certain markets. Our teams are working to remedy the problem as quickly as possible.”— Darren Rovell (@darrenrovell) February 7, 2021 The anthem performance was the subject of some scandal this weekend. On Friday, a reporter stationed across the street from the stadium — near the Yankees’ spring training site — recorded a rehearsal of the tune, sung by Jazmine Sullivan and Eric Church. After word of the recording got out, betting sites that had been taking action on the length of the performance stopped. That version was taped at 2:16, so the live version was even more plodding and slow. But it sounded nice.Read moreFeb. 7, 2021, 6:57 p.m. ETFeb. 7, 2021, 6:57 p.m. ET The New York TimesBrady, after picking up a Tampa Bay first down with a 13-yard pass, is sacked on third-and-8 and trots back to the sideline off a second straight unsatisfying drive. But the bigger problem for Tampa Bay is a 33-yard punt that gives the Chiefs the ball close to the 40-yard line. They run a reverse to Tyreek Hill on first down, a good reminder that the Chiefs’ offense is kind of fun. And capable of a big play at any moment. As if on cue: Mahomes, taking off again, quickly picks up another first down. He’s already rushed for 24 yards.  Benjamin Hoffman Reporting from Raymond James Stadium in Tampa, Fla.There are reminders about masks everywhere you look — and the N.F.L. supplied fans with KN95 masks — but compliance has waned since fans arrived. Some masks are moving further down chins, some are gone. Feb. 7, 2021, 6:49 p.m. ETFeb. 7, 2021, 6:49 p.m. ET The New York TimesThe Chiefs give the ball right back after failing to convert on a third down, but Mahomes made the Bucs’ defense work a bit harder than Brady did. An 11-yard run on third-and-7 produced the game’s initial first down, and he took off on another sprint a few moments later. The Bucs’ front seven is coming at him hard, though, and forced him to dump the ball once under pressure. That battle should continue all night.  Benjamin Hoffman Reporting from Raymond James Stadium in Tampa, Fla.It’s not surprising, but it is notable how audible the cheering (and taunting) of various fans is thanks to the smaller crowd. During Tampa Bay’s first punt, you could hear individual voices. Patrick Mahomes is not a running quarterback like Lamar Jackson, but he scrambles quite effectively, including for a first down just now to keep the drive alive. Feb. 7, 2021, 6:41 p.m. ETFeb. 7, 2021, 6:41 p.m. ET The New York TimesTom Brady’s first drive was a quickie: a 2-yard completion, a 3-yard run and an incompletion and Tampa Bay is punting 100 seconds into the game.Patrick Mahomes: You’re on. The Buccaneers returned the opening kickoff to the 23-yard-line, and the Super Bowl is underway! Feb. 7, 2021, 6:36 p.m. ETFeb. 7, 2021, 6:36 p.m. ET The New York TimesThe Chiefs won the coin toss, but their captain, Travis Kelce, deferred until the second half, meaning the Buccaneers will receive the opening kickoff.The coin-toss ceremony included a United States Marines veteran, a teacher and an intensive-care nurse from Tampa, who tossed the coin. Congratulations if you had heads in the evening’s first big prop bet.  Benjamin Hoffman Reporting from Raymond James Stadium in Tampa, Fla.They did roll call cheers for the Bucs and Chiefs fans in the stadium, and Tampa’s presence was suddenly felt. They clearly have a sizable advantage. Amanda Gorman at President Biden’s inauguration last month.Credit...Erin Schaff/The New York TimesIn her short but already momentous career, the 22-year-old poet Amanda Gorman has accomplished a stunning series of firsts. At 19, she became the country’s first Youth Poet Laureate. Last month, when she recited her poem, “The Hill We Climb,” at President Biden’s inauguration, she became the youngest inaugural poet in American history. And on Sunday, she became the first poet ever to perform for the Super Bowl.Before the game, Gorman delivered an original poem titled “Chorus of the Captains” in a taped segment. Gorman wrote the poem to celebrate three people who were chosen as honorary captains to take part in the coin toss: Trimaine Davis, a Los Angeles teacher who helped his students get laptops for remote schooling; Suzie Dorner, a nurse in a Tampa who works with Covid-19 patients in an intensive care unit, and James Martin, a U.S. Marine Corps veteran from Pittsburgh who has worked to support veterans, high school athletes and young people in his community.In a performance before the coin toss, Gorman paid homage to the honorary captains:Today we honor our three captainsFor their actions and impact inA time of uncertainty and need.They’ve taken the lead,Exceeding all expectations and limitations,Uplifting their communities and neighborsAs leaders, healers, and educatorsEver since she stole the show with a charismatic performance at the inauguration last month, Gorman has seen interest in her work soar. Her publisher announced that it will print three million copies of her upcoming titles, which include her debut poetry collection and a picture book. Barack Obama, Lin-Manuel Miranda and Oprah Winfrey praised her on social media. IMG Models signed Gorman and will represent her for fashion and beauty endorsements.Appearing at the Super Bowl will likely bring an even larger audience to her work. The N.F.L. contacted Gorman in November, when the league was trying to create a ceremony that would reflect the challenges the country is facing. It decided to open the game by celebrating people who have helped their communities through the pandemic.“We knew that in order to honor them properly — and all of those across the country that they represent — we needed the right words that would match the power of that moment, and there’s no one more perfectly suited to bring those words to the world than Amanda Gorman,” Matt Shapiro, the N.F.L.’s vice president of events strategy, said in a statement.At the end of her poem, Gorman cited the tireless work of Dorner, the intensive care nurse, as proof that “even in tragedy, hope is possible.”We celebrate them by actingWith courage and compassion,By doing what is right and just.For while we honor them today,It is they who every day honor us.Read more  Benjamin Hoffman Reporting from Raymond James Stadium in Tampa, Fla.There was quite a bit of emotion in the crowd for Eric Church and Jazmine Sullivan’s rendition of the national anthem, with plenty of fans taking their face masks off to sing along. Feb. 7, 2021, 6:25 p.m. ETFeb. 7, 2021, 6:25 p.m. ETBy The New York Times Doug Mills/The New York TimesDoug Mills/The New York TimesDoug Mills/The New York TimesChang W. Lee/The New York TimesDoug Mills/The New York Timesslide 1slide 2slide 3slide 4slide 5Capacity was reduced — but still real — at Raymond James Stadium on Sunday. If you looked close, you could even pick out the humans in the sea of cutouts.  Benjamin Hoffman Reporting from Raymond James Stadium in Tampa, Fla.The similar color schemes make the crowd somewhat hard to read, but from the sound of the cheers it appears to be a healthy mix of fans for both teams, despite the Buccaneers’ playing at home. In a video, President Biden and the first lady, Jill Biden, urged Americans to wear masks and get vaccinated when it is their turn. They held a moment of silence for those who have died from the coronavirus. Feb. 7, 2021, 6:20 p.m. ETFeb. 7, 2021, 6:20 p.m. ETBy Ken BelsonThe tomahawk chop at a Chiefs game earlier this season. It remains a staple despite efforts to discourage it.Credit...Reed Hoffmann/Associated PressThe Kansas City Chiefs have banned fans from wearing Native American headdresses at Arrowhead Stadium, but fans continue to swing their arms in a tomahawk chop to celebrate their team’s success on the field. They did it again as the team ran onto the field Sunday.Chiefs fans brought the chop, and its accompanying chant — a made-up war cry — to the Super Bowl on Sunday, just as they had at last year’s title game in Miami. The league piped the chant into the stadium as part of the pregame ceremonies.To many Native Americans and others, the act is a disrespectful gesture that perpetuates racist stereotypes of the nation’s first people and embarrasses a city that fancies itself a hub of culture and innovation.Read more The Chiefs’ tomahawk chop chant was clearly audible on the television broadcast, and it followed a number of public service announcements and segments that urged unity and an end to racism. Feb. 7, 2021, 6:10 p.m. ETFeb. 7, 2021, 6:10 p.m. ETBy Ken BelsonThe Super Bowl fan experience at the Tampa Riverwalk includes signage for coronavirus protocols.Credit...Eve Edelheit for The New York TimesThe N.F.L. didn’t just play football this season, it conducted an enormous coronavirus testing program: More than one million tests administered daily over a six-month period to more than 6,000 players, coaches and staff. For good measure, the Buccaneers and Chiefs were tested twice a day for much of the past two weeks.While few organizations have the tens of millions of dollars needed to test every employee every day, let alone track their movements to see where they contracted the virus, the league learned lessons that could help scientists and other sports leagues.For instance, the league’s testing partner, BioReference, initially used five different testing systems. Over time, the company learned which ones were the most sensitive to picking up the virus, which helped teams isolate players more quickly.“We were really able to see some of the nuances and sensitivities of those diagnostic tools, which were quite new,” said Christina Mack, an epidemiologist who advises the league.Scientists who try to predict how viruses travel through communities are eager to see the N.F.L.’s testing data to fine tune their models. Donald Burke, an epidemiologist the University of Pittsburgh, said the data could help him understand how long infected people have been in the community spreading the virus.The N.F.L.’s data, including more than 700 positive cases over six months, “sound like an incredible way to figure out transmission patterns, which is still a dark art,” he said. “That’s plenty of cases to learn from and what went wrong and what didn’t work.”Read moreFeb. 7, 2021, 6:00 p.m. ETFeb. 7, 2021, 6:00 p.m. ETBy Kevin DraperThe list of inactives for the Super Bowl is out and there are no surprises: Every significant player that is even close to being healthy enough is on the active list and eligible to play.Perhaps the biggest question marks were Buccaneers safety Jordan Whitehead and receiver Antonio Brown. Whitehead will reportedly be playing with a torn labrum in his shoulder, while Brown missed the N.F.C. championship game with a knee injury.The only Chiefs player listed as questionable on the final injury report of the week, receiver Sammy Watkins, will play.The most significant player missing the game is Chiefs tackle Eric Fisher, who made the Pro Bowl last season. Fisher has an Achilles’ tendon injury and was declared out on Friday.#Bucs S Jordan Whitehead is going to play through a fully torn labrum in Super Bowl LV, source said, an injury that includes additional shoulder damage. Whitehead was a limited participant in practice on Wednesday and Thursday, but practiced fully on Friday. He’ll play in pain.— Ian Rapoport (@RapSheet) February 7, 2021 Read moreLoad new postsFeb. 7, 2021, 4:00 p.m. ETFeb. 7, 2021, 4:00 p.m. ETBy Tiffany HsuBabies and Bruce. Shaggy and Winona.After a difficult year of a pandemic-related deaths, political strife and social unrest, companies who have spent roughly $5.5 million for 30 seconds of ad space will try to grab the attention of an expected 100 million TV viewers on Super Bowl Sunday with commercials promoting hope and nostalgia.Jeep persuaded Bruce Springsteen to appear in his first commercial ever. Until now, the 71-year-old rocker has stubbornly resisted offers to endorse products or allow his songs to be used in commercials, a refusal that has set him apart from peers of his generation, like Bob Dylan and The Who, and most pop stars of today.Jeep got the Boss to say yes after a 10-year pursuit. The ad, already up on YouTube and scheduled for broadcast during the game’s fourth quarter, has Springsteen delivering a monologue that calls for national unity.The commercial was shot partly at a chapel in Lebanon, Kan. — the geographical midpoint of the contiguous United States. “We just have to remember the very soil we stand on is common ground,” Mr. Springsteen says.This year’s Super Bowl ads will also provide reminders of the days long before protective face masks. “It Wasn’t Me,” the 2000 earworm from the rapper Shaggy, is featured in a Cheetos commercial with Ashton Kutcher and Mila Kunis, the stars of “That 70s Show,” and Shaggy himself.Cadillac invokes the 1990 Tim Burton film “Edward Scissorhands” with Timothée Chalamet in the role of Edgar, the son of the titular character. His mother is played by a star of the original film, Winona Ryder, the Gen X avatar who made a comeback in Netflix’s “Stranger Things.”For Uber Eats, Mike Myers and Dana Carvey are reprising their “Wayne’s World” roles from their “Saturday Night Live” sketches and movies from an era when slackers were all the cultural rage.In addition to Jeep, a few other companies, including Bass Pro Shops and the job-search site Indeed, have decided to avoid nostalgia by directly referencing the nation’s recent struggles.“Any time you’re running a big brand, you want to make sure that whatever you’re asserting has context and meaning, and is not just trying to sell stuff,” said Anton Vincent, the president of M&M’s parent company Mars Wrigley North America. “Now, of course, we are trying to sell stuff. But we have a responsibility with the messaging.”The diaper brand Huggies hit upon a way to capture the current moment while striking a hopeful note. Its commercial features babies — more specifically, infants born since midnight on Super Bowl Sunday itself. Parts of it were shot within the last 16 hours, with the participation of hospital maternity wards and willing parents.Read more
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